An Innovative Dishwasher Detergent

11 March 2009, by Isabella

Innovative dishwashing technology delivers amazing shine and brilliant results so you never have to rewash

FINISH(R), the #1 recommended brand by more dishwasher manufacturers, announced today the launch of FINISH(R) Quantum(TM), an innovative automatic dishwashing detergent. FINISH Quantum features a multi-chamber system that is pre-measured and wrapper free, so consumers simply need to drop it in the detergent cup and go. This new technology is the latest innovation from FINISH, the new name for Electrasol(R).

FINISH Quantum features new technology which keeps three powerful active ingredients separated so they can operate at maximum power and release when needed in the dishwashing cycle. Powerful enzymes soften burnt-on food, such as lasagne, so that no stuck-on food remains. POWERMAX(TM) Bleach removes stains, such as tea and coffee, while POWERBALL(R) with JET-DRY(R) Gel provides amazing shine.

“FINISH Quantum is designed for consumers who want brilliantly clean and shiny dishes every time they wash,” said Ceci Carmichael, chef and former host of Food Network’s Calling All Cooks and Good Food Fast. “In these economic times, it’s both time and cost-efficient to make sure your dishes are clean the first time around. Rewashing can add dollars onto your energy and water bills; not to mention the time you lose.”

By using the right dishwashing product and following these simple tips, consumers can save on water, energy and dishwashing product, while still getting perfect results the first time they wash.

Don’t Wash by Hand: It is more expensive to wash dishes by hand than to properly run them in a dishwasher. Also, a dishwasher’s water temperature generally reaches over 120º, which is best for removing grease and stuck-on food.
Run Tap Water First: For sparkling clean dishes, run your kitchen’s hot water tap before starting the dishwasher to make sure the water entering the machine has reached its highest temperature.
Scrape, Don’t Rinse: Scrape your dishes because the enzymes in your detergent that soften burnt-on food need to cling to protein/starch, such as egg and oatmeal, in order to work properly.
Load Properly: Cups, glasses and less soiled items should be placed on the top rack. Generally, larger and dirtier items are best on the bottom rack.
Select the Right Detergent: Detergent is typically made with two main ingredients, bleach and enzymes. Bleach and enzymes lessen the effectiveness of each other but FINISH Quantum’s technology keeps them separated and releases them when needed in the dishwashing cycle for a superior clean.
Avoid Wet Dishes: The #1 complaint concerning dishwashers is that dishes do not come out dry. Use a drying agent in your dishwasher’s rinse aid dispenser, such as JET-DRY TURBO DRY(TM), to solve that problem and unload the dishwasher faster.
To learn more, visit www.FinishDishwashing.com. There, consumers can also enter for a chance to win one of 21 prizes in the “FINISH QUANTUM EVERYDAY PERFECTION” sweepstakes. Prizes include beautiful diamond jewelry, the latest KitchenAid(R) Superba(R) EQ Series dishwasher, which delivers 25% better results* versus leading premium competitors, and a one (1) year supply of FINISH QUANTUM and JET-DRY TURBO DRY. For official rules and entry details, visit www.FinishDishwashing.com.

FINISH Quantum is available now at retailers nationwide. Twelve-capsule packs retail for a suggested price of $4.99. Get 25% more inside specially-marked boxes for a limited time. (Note: all pricing decisions are at the sole discretion of the retailer.)

About FINISH/Reckitt Benckiser

Reckitt Benckiser is a world leader in household, health and personal care. It is a FTSE top 15 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – near 40% of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 17 global powerbrands which are: FINISH, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex and French’s, and they account for over two thirds of its net revenue. Reckitt Benckiser people are at the heart of the company’s success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the Company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative. Headquartered in the United Kingdom, the Company employs 23,000 people worldwide, with operations in over 60 countries and sales in nearly 200 countries.

For more information visit RECKITTBENCKISER.COM

Sweepstakes Rules and Regulations

NO PURCHASE NECESSARY TO ENTER OR WIN. Purchasing a product will not improve your chances of winning. Open only to legal residents of the 50 US or DC, age 18 or older at the time of entry. For Official Rules and entry details, including odds and prize descriptions, visit www.FinishDishwashing.com. Void where prohibited. Sweepstakes ends June 7, 2009. Sponsor: Reckitt Benckiser Inc., 399 Interpace Parkway, Parsippany, New Jersey 07054.

*Combined wash and dry results of leading premium brands highest MSRP models without heated dry.

Categories: Cleaning, Home Improvement, Kitchen, Saving Money

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